Yokohama: the easiest tyres to choose
Yokohama is claiming to have changed the way tyres are marketed with a new campaign that shows how tyres have been colour coded according to the type of tyre needed.
Drivers will now be able to choose between long life, extra safety and high performance tyres, represented by green, blue and red.
The agency behind the campaign was Sydney’s S&L Creative. Post production and visual effects was by Animal Logic.
Good idea – buying tyres is very confusing – i never know the difference beteen them.
Someone has been paying attention to Formula One racing. That’s exactly what happens in that sport so the fans (and stewards) and see which tyres are being used at particular times. Now, if tyre makers could start using metric measurements…