Vice Sports launches with focus on filling ‘void’ of original storytelling in sports media
Vice has extended its presence in Australia with the launch of its dedicated sports channel, Vice Sports Australia & New Zealand, which editor Andy Bellairs hopes will “fill a void in sports media of original storytelling”.
“From the start we’re not there to provide you with live scores; there’s plenty of websites out there that do that. We’re in a position to talk about sport and the role it plays in society. Personally, I just want to tell really good stories,” Bellairs said.
“We’re trying to fill what I see is a void in the current sports media at the moment. There’s so much content online – that is fantastic, but we want to fill that void of original storytelling and offer a really interesting variety of content over all sports and tell the stories that haven’t been told.”
Bellairs said the focus is on “all sports”.
