Vodafone commits to new course for 2016, reveals partnerships to win customers’ trust

Loo Fun Chee: “Here is our promise to our customer…you should be worry-free.”

Vodafone will continue its course of customer acquisition with its marketing manager pledging that partnerships will play a crucial role in positioning the brand in 2016.

The commitment to using partnerships is a fundamental element of the telco’s brand positioning and customer acquisition strategy, Vodafone marketing manager, Loo Fun Chee, told Mumbrella in a recent interview.

Key to the entire message is allowing Vodafone to at last claim that its customers (and its partners) can trust the network. In a year where rival, Telstra, saw its mobile and data services compromised, Vodafone says its decision to forgo marketing to focus on rebuilding the network means it now can be trusted.