Garden and lawn specialists Victa are focusing on new features and new outdoor products in a new campaign from creative agency Core.
The campaign, which consists of two 30-second TV spots, sees one promoting the lawn mower’s new key start and the other focusing on new products in the “V-Force” range.
Victa marketing communications manager Laura Clarke said: “This campaign kicks off the spring/summer season and is designed to highlight to householders that maintaining their backyards can be easy and quick armed with Victa’s range of outdoor power equipment.
ADVERTISEMENT
“The overall message we wanted to communicate is that Victa provides compelling alternatives for outdoor power equipment to meet the varying needs of consumers – from the lawn mowers for which Victa is famed, to the new 40V V-Force+ Lithium-ion battery powered range designed to care for your lawns and gardens.”
Credits:
Client company: Briggs & Stratton Australasia
Brand: Victa
Clients: Laura Clarke, Marketing Communications Manager Carmelina Luppino, Marketing Communications Specialist
Creative agency: Core
Director: David Jagoda
Production Company: We Are Content