Zoo weekly to ‘retire’ its website and online community this Friday
Bauer Media owned lads magazine Zoo Weekly is set to “retire” its website and online community and website this Friday, Mumbrella can reveal.
Ewen Page, associate publisher of the title, confirmed the “retirement” of the website, telling Mumbrella: “We’re retiring the website but we’re not getting out of digital.”
The website “retirement” notice at this stage directs readers to a digital edition of the magazine and encourages them to subscribe to dating website ‘Zoosingles.com.au’. The associate publisher of Zoo Weekly cited the title’s technology app ‘Viewa‘ and the brand’s launch of the dating site.
“There will be a landing page which will take you out to the various other things we have,” he said when quizzed on the lack of a traditional desktop website.
But hang on, everybody’s saying that digital is the future, that websites are paved with advertising gold! Clearly NOT.
The free availability of porn everywhere on the internet is making boys magazines like Zoo redundant.
Well what a blow to all those boys with taste, discretion, and a box of tissues.
ZooSingles appears to be an affiliate site of Global Personals Ltd. and is run by them. There are apparently over 15000 affiliates of one sort or another.
“The demographic of young male is not going away, they are still strong consumers of the content Zoo do,” claimed the associate publisher. From a magazine that struggles to sell 25,000 copies – I think we can call that an oxymoron.
Groucho, was the term “blow” deliberate?
@JG I wish I was that clever!
you guys….
Shame they killed the zoo online community because of their moneygrubbing dating app. So many hot community girls .