Victa launches ‘ashes’ cricket promotion
Lawn and garden care brand Victa has kicked off a push to mark the forthcoming series of The Ashes in Australia with two ads featuring backyard cricket.
Although Victa is not an official sponsor of the Ashes, it works in a reference to a dead pet’s urn.
The campaign has been created to drive awareness of Victa’s Summer of Cricket consumer promotion.
The three ads were developed by Bill Mulham from Flicks Australia.
Victa’s marketing communications manager Laura Clarke said in a statement: “Our aim was to build a promotion around Australia’s cricket season and, as such, we created an integrated campaign around the theme of backyard cricket, which is synonymous with summer. It aligns strongly with the Victa brand, which obviously householders also relate to during summer.”
The three TVCs are supported by a range of in store components such as posters and counter cards.
The ads will air on Nine Network in both metropolitan and regional areas of Sydney, Melbourne, Adelaide, Brisbane and Perth during televised cricket matches. They run until early December.
Credits:
- Client company: Briggs & Stratton Australasia
- Brand: Victa
- Clients: Laura Clarke, Marketing Communications Manager, Carmelina Luppino, Marketing Communications Specialist
- Director/executive producer: Bill Mulham, Flicks Australia
- DOP: Warwick Brown
- Post production: Flicks Australia
Miranda Ward
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