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Victoria saves the day for Netball Australia; and building a global tourism campaign with Justin Graham
On this week's Mumbrellacast, the team discusses Visit Victoria's new deal with Netball Australia, COVID's impact on agencies as VCCP pulls out of the local market, SBS' Upfront, and the start of Christmas campaigns, before M&C Saatchi CEO Justin Graham chats behind the scenes on 'Come and Say G'Day', Woolies and M&C staying independent.
Visit Victoria was on hand this week to replace Hancock Prospecting’s $15 million sponsorship of Netball Australia. The team discusses the deal, how it has been perceived (in the lead-up to a state election), and what it might mean for sponsorships going forward.
Also, a race through some highlights from SBS’ Upfront, which saw a play on local and international drama programming following a profitable 2023. How does the public service broadcaster shape up against its competitors, and who are its competitors? The team talks through SBS’ ‘edgier approach’ with its programming, and how it is offering advertisers an opportunity to reach audiences with impact, and with purpose.
The team also covers some new Christmas campaigns, the closure of VCCP in Australia, and how COVID has contributed to that.
Finally, M&C Saatchi CEO Justin Graham joins the podcast to discuss the recent Tourism Australia campaign ‘Come and Say G’Day’, which his agency has spent the last few years producing. Graham talks about the competitive global field it now has to play in, the privilege of opening Australia back up to the world, and what the metrics of success are – after the film has been viewed more than 30 million times globally.
Graham
Graham also runs through what is to come from Woolworths’ Christmas work, and with the multiple M&C takeover bids now dead in the water, how the agency is looking to push forward with a clear view as an independent.
Episode Breakdown
- Visit Victoria teams up with Netball Australia (02:11)
- VCCP pulls out of Australia (09:15)
- The Mumbrella team checks in following the SBS Upfront (13:38)
- Christmas Campaigns (22:27)
- Interview with Justin Graham (24:57)
Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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topics
Christmas campaignsColesjustin grahamM&C SaatchiMumbrellacastNetball AustraliaSBSSBS UpfrontVCCPVisit Victoria
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