Victoria to dissect audiences
Film Victoria will hold Arresting Audiences, a summit for screen practitioners on identifying and engaging audiences, on September 23 and 24.
The agency claims its the first event of its kind in Australia, with a specific focus on audiences – demographics, marketing, advertising, audience testing and genre: “We’re getting the experts together to ask the questions, what do they look like? And how do you capture them?” said CEO Sandra Sdraulig.
Sdraulig added that the summit aims to connect screen practitioners to resources and research to make content that reaches an audience.
Speakers include Ewan Burnett, Michael Favelle, Alan Finney, Gary Hayes, Robyn Kershaw, Sue Maslin, Kim Vecera and Julia Zemiro.
Tickets are $75. Full details at www.film.vic.gov.au
I received an email from Film Victoria about this today and I believe there’s a list of confirmed speakers online;
http://film.vic.gov.au/www/html/199-speakers.asp
User ID not verified.
Thanks Aimee. That list was not available when we first published this story, but it’s now been updated.