News

Victoria to dissect audiences

Film Victoria will hold Arresting Audiences, a summit for screen practitioners on identifying and engaging audiences, on September 23 and 24.

The agency claims its the first event of its kind in Australia, with a specific focus on audiences – demographics, marketing, advertising, audience testing and genre: “We’re getting the experts together to ask the questions, what do they look like? And how do you capture them?” said CEO Sandra Sdraulig.

Sdraulig added that the summit aims to connect screen practitioners to resources and research to make content that reaches an audience.

Speakers include Ewan Burnett, Michael Favelle, Alan Finney, Gary Hayes, Robyn Kershaw, Sue Maslin, Kim Vecera and Julia Zemiro.

Tickets are $75. Full details at www.film.vic.gov.au

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.