Victorian agencies recognised at second round of PRIA State Awards for Excellence
Porter Novelli, Icon PR, Ellis Jones, PR Edge, Yarra Valley Water and Dairy Australia have all been recognised at tonight’s State Awards for Excellence.
The second round of the state based awards which are part of the Public Relations Institute of Australia’s (PRIA) 2015 Golden Target Awards was held at The Apartment in Melbourne’s CBD.
Dairy Australia’s Emma Kershaw picked up the Top sPRinter award .
Alain Grossbard, PRIA Victoria president, said in a statement: “Victoria received a large number of entries and received a significant number of winners in the different categories. This just shows the strength of our PR industry. The Golden Target Awards recognises and celebrate the excellent work of our PRIA members and the fantastic contribution they make to the public relations sector.”
PRIA president Mike Watson said in a statement:“To be able to display one of our industry’s Golden Target Awards is an ongoing reminder of our communication excellence for our colleagues, competitors and visitors.”
All Victorian winning entries now go into the running for the National Golden Target Awards finals on Monday 26 October 2015, at PRIA’s National Conference in Hobart.
Victorian winners:
Government Sponsored Campaigns
- Highly Commended: Raising awareness, reducing waste. Why Victorians Love Food, Hate Waste, Joanne Painter, icon.pr
Public Affairs
- Highly Commended: Stamp’ of Approval, Jessica Hudswell, Australia Post
- Highly Commended: Uncorking Victoria’s Potential, Ashleigh Gilchrist, Collective Position
- Highly Commended: Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW, Joanne Painter, icon.pr
Issues Management & Crisis Communication
- Highly Commended: Easter Mondayitis: How good PR helped to prevent blood supply crisis, Shaun Inguanzo, Australian Red Cross Blood Service
Community Relations
- Winner: Yellow Pages: RUOK? Covers Partnership, Fee Townshend, PR Edge
- Highly Commended: Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW, Joanne Painter, icon.pr
- Commended: Special Olympics Nationl Games 2014, Arj Ganeshalingam, Porter Novelli
Internal/Change Management Communications
- Winner: Yarra Valley Water’s Purpose-led Transformation, Cheryl West, Yarra Valley Water
- Commended: Business as usual – only better, Arj Ganeshalingam, Porter Novelli Australia
Consumer Marketing
- Winner: Tackling Obesity: The Impromy Health and Weight Loss Program, Rhodri Ellis Jones, Ellis Jones
Sustainability/Corporate Social Responsibility
- Winner: Towards a more sustainable Victoria. Raising awareness of ‘Love Food, Hate Waste’, Joanne Painter, icon.pr Health Organistions
- Commended: Healthy Bones Action Week 2014: ‘Stronger Together’, Kelly Ward, Dairy Australia
- Commended: Enlarging awareness of enlarged prostates: are you a “More than once a night” man?, GlaxoSmithKline
Content Marketing
- Commended: ‘Love Food, Hate Waste’ – how content marketing is helping to change waste behaviours, Joanne Painter, icon.pr
Digital and Social
- Winner: Standing up for a better deal. How NSW Farmers reqote the book on political campaigning in country NSW, Joanne Painter, icon.pr
- Highly Commended: ‘Love Food, Hate Waste’ – how content marketing is helping to change waste behaviours, Joanne Painter, icon.pr
- Commended: Brains can Have a Mind of Their Own, Hugh Miller, BeyondBlue
Integrated Marketing and Communication Campaign Strategy
- Highly Commended: Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW, Joanne Painter, icon.pr
Large Consultancy of the Year (ten or more staff)
- Commended: Buchan and Beyond: 30 Years of Success, Rebecca Wilson, Buchan Consultancy
Top sPRinters in 2015 (two to five years of experience in the industry)
- Winner: Emma Kershaw, Industry Promotions Officer, Dairy Australia
- Commended: Phoebe Saunders, Porter Novelli Melbourne
