Victorian Government launches streaming service to support creative industries during lockdown
Australian viewers have a new streaming service to watch during the COVID-19 lockdown, with the Victorian Government launching Together Victoria today.
The site will feature music and comedy performances, as well as footage of animals from Melbourne Zoo, film screenings, virtual tours of exhibitions and galleries, and exercise and wellbeing resources.
In collaboration with the Mushroom Group, a new live series, State of Music, will also feature weekly performances from home-grown artists. The first episode will stream on Together Victoria, as well as across Facebook and YouTube, at 7:30pm on Sunday, 3 May. It will feature Birds of Tokyo, Diesel, G Flip, James Reyne and Michael Gudinski.
The platform will be supported by a $2.35m grants program to help creators digitise their content and generate new experiences for Victorians online.
Premier Daniel Andrews said there was “nothing more Victorian” than watching a live gig.
“There’s nothing more Victorian than watching a live gig, trying out a recipe from one of our best chefs, or visiting our outstanding regional galleries – that’s why we’re bringing these experiences into people’s homes,” he said.
“I know we’re asking a lot of Victorians are the moment, but following the rules and staying apart keeps us together as a community.”
Martin Foley, the state minister for creative industries, said: “This digital offering will not only share Victorian creative content with more people – it will also help generate new opportunities for our creative industries hard hit by the pandemic.”
The government will also be launching an advertising campaign this evening, titled ‘Staying apart keeps us together’. It will extend across television, digital, radio and print.
