Victorian government officially launches Master Media Services tender

The Victorian government has officially kicked of its Master Media Services tender, after more than four years with incumbent agency Dentsu Mitchell.

According to the Victorian Government website, the tender, which includes key accounts such as the Transport Accident Commission and Worksafe Victoria, went live on April 5.

Denstu Mitchell won the tender in 2012, after a review which lasted almost one year.

At the time, Dentsu Mitchell was assigned the campaign portion of the account and buying recruitment.

ZenithOptimedia also retained a portion of the business, handling tenders and road closure notices.

The tender will close on 12 May.

Worksafe Victoria is currently undergoing a pitch for creative.


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