New Vic Responsible Gambling ads focus on feelings of loss, guilt and regret

Miranda Ward

October 24, 2014 11:46

The Victorian Responsible Gambling Foundation is highlighting the feelings of loss, guilt and regret gamblers experience in a new campaign from McCann Melbourne which aims to encourage gamblers to stay within their limits.

A release said the campaign, ‘BetRegret’, features the experiences of real Victorian gamblers who speak to camera about how they feel about their betting afterwards.

https://www.youtube.com/watch?v=xiMqJvXW6lg

Serge Sardo, chief executive of the Victorian Responsible Gambling Foundation, said: “We’re encouraging gamblers to pay attention to the negative emotions they may feel when gambling and use these feelings as a barometer to control their gambling.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.