Victoria’s top PR campaigns revealed by PRIA

The Public Relations Institute of Australia has revealed what it regards as the best PR campaigns from around the state of Victoria, with JetStar, Fight Dementia and City of Melbourne among the winners.

The winners:


Winner: Joanne Painter from for The ArtStart Campaign

Business-to-Business Marketing

Commended: Jocelyn Hunter and the Bench PR Team for Xero – The Small Business Hero

Community Relations

Winner: Yasmin Standfield from City of Whittlesea for See Beyond Race social marketing campaign

Commended: Briana Dowling from Public Transport Victoria for Communications and Community Relations for the South Morang Rail Extension Project

Commended: Taimor Hazou, Sheena Campbell, Kylie Cochrane and Clare Robertson from Sinclair Knight Merz for the Rowville Rail Study


Winner: Leanne Mitchell from City of Melbourne for Melbourne’s Urban Forest Strategy

Government Sponsored Campaign

Winner: Suzanne Waddell and Donna Morgan from the Regional Rail Link Authority for 2011 July School Holiday rail line closures

Winner: Peter Kent from Porter Novelli for 2011 National Cyber Security Awareness Week

Commended: Paul Tierney, Katrina Smith, John Scully and Juliet Bartels from VicRoads for Are you a road user or abuser?

Health Organisations

Winners: Kelly Ward and Lelde McCoy from Ogilvy Public Relations for ‘Just Start Walking’ National Chiropractic Care Week 2011

Highly Commended: Sophia Arthur from Andrology Australia for Talk about your tackle: a campaign about ‘nothing’ encourages men to talk about their health

Internal Communications

Commended: Andrew McGinnes from Jetstar Airways for Jetstar Jump!

Issues Management/Recovery Communications

Highly Commended: Bronwen Clark from BCPR for Restoring confidence in the Barengi Gadjin Land Council

Public Affairs

Winner: Porter Novelli Team for Fight Dementia

Highly Commended: Penny Fannin and Elizabeth Williams from The Walter and Eliza Hall Institute of Medical Research for Discoveries Need Dollars: the campaign to protect medical research funding in Australia

The winners will now go through to the national round of the Golden Target Awards. The final results will be announced during the World PR Forum, which takes place at the Melbourne Convention and Exhibition Centre from 18-20 November.


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