Hangout: Adam Ferrier on crap creative, Aussie success and presenting at Cannes

Mumbrella held a video hangout with Cummins & Partners strategy director Adam Ferrier at the Cannes Lions festival in France.

Ferrier gave a talk on day one of the festival called Stop Creating Crap Creatives talking about the flaws in current creative agency processes in creating campaigns, and the role behavioural science should be given in the process.

In this interview with Mumbrella editor Alex Hayes he talks about that problem, how agencies need to tackle it, why he believes Cannes is still the best place in the world to learn about creativity, and how he gave his first Cannes Lions talk in a nappy.

He also discusses what having four Australian agencies in the shortlist for the Creative Effectiveness Lion shows about the Australian industry.

The hangout runs for 8 minutes and five seconds, due to technical issues there is ten minutes of black screen at the end of this interview – apologies for that.

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