Video-on-demand service to launch

Craig White - Access Digital EntertainmentThe Australian IPTV market is about to get a shake up with the entry of online DVD sales company EzyDVD into digital streaming with an offering that aims to combat piracy by allowing customers to share digital movies.

Next month EzyDVD’s parent company Access Digital Entertainment will launch which will be among the first Australian IPTV services to use the UltraViolet system. UltraViolet gives customers access to a digital ‘locker’ allowing them to share purchased content with up to five people.

“We’ll be one of the first retailers to launch UltraViolet in Australia and this really distinguishes our service from every other in that when someone buys a DVD, Blu-ray and digital copy with UltraViolet rights, they can add that to their digital locker,” said Craig White, CEO of Access Digital Entertainment.

The new service, which launches in May, will be marketed through its ‘namesake’ EzyDVD and from the outset will offer access to more than 2,000 movies and TV shows.

White, who is currently in the US shoring up content deals for the service, told Encore he could not yet comment on which major studios would be offering but said announcements would follow shortly.

“We feel confident that we will be able to have all major Hollywood studios in very quick time and will have announcements in a matter of weeks,” said White.’s offering will be a transactional video-on-demand and download-to-own service which, according to White, will have no subscription fees or contracts.

“We’ll have a pure on-demand pay-per-view model − no subscription, no set top box, no tie-in, no lock-in − and we’ll have a download-to-own model as well. We’re covering the best of both worlds there,” he said.

Many providers already in the space such as Foxtel, Quikflix and Fetch-TV require a contract or subscription to access their content.

Competition in the sector is likely to intensify with other companies such as cinema owner Hoyts also recently signaling that they will be entering the market with their product Hoyts Stream.

“It would be arrogant to say I’m not worried but at the same time it would be welcome competition,” said White. “There are formidable competitors in the industry today and it’s fair to expect that there will be a lot more from Hoyts and anything that Foxtel and Telstra do in the next six to 12 months.”

While competitors such as Quikflix have recently faced financial problems, White said the market was ready for more entrants and that it will take a while for the IPTV sector to stablise.

“It’s to be expected and it’s appropriate for the Australian market. It will be a long time before winners and losers are sorted out,” he said.

Nic Christensen 

Encore 2013 issue 10

This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit for a preview of the app or click below to download.


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