Video production startup Shootsta to expand into the UK

Following the success of its Singapore expansion, Australian video technology startup Shootsta yesterday said it is on the hunt to hire a GM for a new London office as it plans to expand to the US and the UK by early next year.

The Sydney-based company was founded in 2015 and has seen customer and staff numbers quadruple after a $1m investment from media company AdCorp last year.

Promising to turn around video footage in 24 hours, Shootsta provides clients with a custom-built camera kit along with the training and resources on how to shoot content themselves.

Shootsta CEO Mike Pritchett and COO Tim Moylan

After shooting the video, clients upload to Shootsta’s cloud-based Hub where the company carries out the editing and post-production process.

“We are already working with some of the largest global brands, so it makes sense to turn our company into a global business,”  CEO and co-founder Mike Pritchett said in a media release.

“The rapid success of Shootsta speaks to a shift in the marketing landscape. Marketers are learning that timely use of video, be it for education, customer service or promotion has significantly higher cut through than any other medium,” Pritchett continued.

Counting Qantas, Starhub, Oracle, Visa and Stockland among its 80 clients, the company said it has quadrupled both its customer list and headcount in the past year following the AdCorp investment and opening a Melbourne office.

Along with looking for someone to head their UK office, the company is also looking to find a head of video and a customer success manager locally.

“Video is easier to shoot and use in any communications strategy than ever before,” Pritchett concluded. “We are simply helping more companies realise that.”


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