ViDM adds two new directors

ViDM (Ventures in Digital Media) adds new hires from Yahoo!7 and Fairfax Digital following acquisition and capital rising and with the intention to expand into Asia

The announcement:

ViDM Expands Executive Team With Yahoo!7 & Fairfax Digital Senior Hires
~ two key resources join to accelerate group growth following acquisition and capital raising ~
Sydney, November 8, 2011 – ViDM (Ventures in Digital Media), the specialist in international advertising technologies, has appointed former Yahoo!7 and Fairfax Digital senior team members to help drive growth in Asia Pacific.
-Angus McDonald joins as Director, Business Development at ViDM and Emerge Digital; and
-Neil Wilkinson joins as Director, Innovation and Technology at ViDM and Emerge Digital.

The appointments will allow ViDM to grow its service capabilities, attract new tier one clients and expand within Asia.

Founded in August 2011, ViDM sources and implements the world’s most advanced advertising and content monetisation technologies for Australian online publishers and advertisers. These senior hires follow its September acquisition of Amplify and coincide with an initial round of capital raising.

Angus McDonald will develop a new ViDM business with the remit to launch and establish Emerge Digital as the leading independent private sell-side platform (SSP) technology provider in Australia and South East Asia.
As former Head of Publisher Partnerships at Yahoo!7 and 12 years’ experience in online, technology and development, Angus is deeply knowledgeable of how to create and deliver successful digital publisher relationships.
Neil Wilkinson will focus on technology innovation across the ViDM group, with responsibility for assessing advertising technology from international markets. He will then productise it for local market commercialisation and client value, including the forthcoming delivery of the Emerge Digital platform.

As former Technology Director at Fairfax Digital and Head of Technology at Yahoo!7, Neil brings more than 10 years of senior and strategic experience in digital media technologies to ViDM.

“We established ViDM based on three pillars of providing heavyweight resources, an international network combined with a solid commercial infrastructure,” said Willie Pang, Chief Executive Officer at ViDM. “The appointments of Angus and Neil reflect our commitment to upholding these pillars. Their combined acumen, experience and networks will enable ViDM to deliver emerging digital advertising, marketing and content optimisation technologies to help online publishers and advertisers maintain their competitive edge.”

For more information please visit www.vidm.com.au and www.amplify.com.au.

Source: ViDM press release


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