Cadreon launches multi-platform video ad solution

Cadreon Australia has launched an online video ad-network platform called Cadreon Video Marketplace to provide targeting, analytics and reach/frequency management.

The announcement:

Cadreon Launches Multi-Platform Video Advertising Solution
November 8, 2011: Cadreon Australia, the independent online-performance business owned by the Interpublic Group of Companies, has launched a full video ad-network platform supported by leading global video demand-side-platforms including Adap.tv and Tubemogul.

The new platform, called Cadreon Video Marketplace, accelerates Cadreon’s access to global video inventory whilst providing market leading targeting, analytics and reach/frequency management. The platform continues Cadreon’s plans for rapid growth based on aggregating top DSP’s instead of partnering with a single solution.

“Our unique aggregation approach allows Cadreon to bundle the most relevant features of each DSP into a single, more robust and effective solution whilst leveraging the benefits of working across multiple platforms to minimise any short comings in any single solution,” said Marc Lomas, commercial director of Cadreon Australia.

Lomas added that Cadreon would now have direct access to all major video wholesale inventory sources, in many cases eliminating a previous layer of purchasing and delivering this efficiency to advertisers.
He said that in addition to the wider direct access to global exchange inventory, Cadreon Video Marketplace would supplement exchange-traded media with inventory from top Australian video publishers providing a one-stop video solution for advertisers.

Cadreon Australia launched in August this year and has been working with clients including ZUJI, Hyundai, L’Oreal, Coles, Target and Officeworks.

Source: Cadreon press release


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