F.Y.I.

Cadreon launches multi-platform video ad solution

November 8, 2011 1:59

Cadreon Australia has launched an online video ad-network platform called Cadreon Video Marketplace to provide targeting, analytics and reach/frequency management.

The announcement:

Cadreon Launches Multi-Platform Video Advertising Solution
November 8, 2011: Cadreon Australia, the independent online-performance business owned by the Interpublic Group of Companies, has launched a full video ad-network platform supported by leading global video demand-side-platforms including Adap.tv and Tubemogul.

The new platform, called Cadreon Video Marketplace, accelerates Cadreon’s access to global video inventory whilst providing market leading targeting, analytics and reach/frequency management. The platform continues Cadreon’s plans for rapid growth based on aggregating top DSP’s instead of partnering with a single solution.

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