SCA to back Em Rusciano breakfast show with Sydney marketing push

Miranda Ward

March 15, 2017 10:28

Southern Cross Austereo’s Hit Network head of content Gemma Fordham has said the network is set to put marketing dollars behind its Sydney’s 2DayFM new breakfast show The Em Rusciano Radio Show with Harley Breen.

Rusciano and Breen – first survey delivered slight audience rise without marketing support

The network ditched Sam Frost and Rove McManus at the start of the year, shifting the duo to a later 7pm timeslot, and opting for a new show fronted by comedian Rusciano.

Speaking to Mumbrella following the results of survey one radio ratings which saw Em Rusciano and Harley Breen report a boost of 0.2 share points to take the struggling station’s breakfast audience share to 4%, Fordham said the network will now start to market the show.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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3 COMMENTS

P. Reader 15 Mar 17

OMG, the network has ditched Sam Front!

Any relation to Shirt Front?

Miranda Ward 15 Mar 17

Hi P. Reader,
Thanks for pointing that typo out – I’ve fixed it now.
Cheers,
Miranda – Mumbrella

Dave Smith 16 Mar 17

I’m over all these FM breakfast shows with their planned stunts and attention seeking antics.
No wonder Triple J is doing so well and the audiences for these commercial stations are so low – most below 10 percent of the total population

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