Better Call Saul sparks price war with downloading service EzyFlix.tv undercutting Stan
Video downloading service Ezyflix.tv has slashed the price of downloading the full season Breaking Bad spin off Better Call Saul challenging subscription service Stan.
The premiere of Better Call Saul had strong ratings in the US yesterday with 6.9 million tuning in to watch the AMC program’s cable debut. In Australia it is available to stream on Stan, a $100m joint streaming venture between Channel Nine and Fairfax, on the same day it airs in the US, with access to the service costing $10 a month. Running one-per-week it would require a three-month subscription to the service to watch the ten episode series in real time.
EzyFlix.tv is offering a season pass to the ten episode series for $10, although the episodes do not become available until 24 hours after US broadcast. The show is also available on iTunes for $30.99 for the series and for $24.99 on Google Play as a download.
Craig White, CEO of Access Digital Entertainment, the company behind EzyFlix.tv, denied the promotion put his company’s pay-per-view offer in competition with streaming services like Stan.
This show was a complete snorefest until the last 15 mins … not worth any money IMHO until they actually do some decent story writing!
Better than free huh? Stan has a 30 day free trial. Eps 1&2 are already live and there’s only another 3 to TX on AMC…
I pay $something a month for Foxtel, $6 a month for a VPN and $10 a month for Netflix. Am I going to sign-up to a third service for one TV show? No way. This is where the problem will occur – services being propped up by two or three good shows. That’s not good enough for the consumer. They want one…MAYBE two services where they can see everything.
Some of these numbers need a heavy touch of context and significance.
That context needs to be both against all channels and the territories.
i.e. 250,000 Ernesto downloads sounds like a lot, but that appears to be globally, with no context of the markets involved, or sampole period?
The 500,000 final episode figure for Breaking Bad is presented ambiguously. Australian’s were only attributed 18% of that figure by TF. And then the methodology used was very questionable, vague and imprecise.
TL; DR – Torrent Freak isn’t the Nielsen of illegal downloads.
Apples for apples… Google’s HD retail price for the season is 28.99. The article compares apples HD price with Googles SD
@Steve – well that’s not the case in the States. Netflix has far from everything.
Where is this Utopia that you’ve obviously used?
@Steve – Unfortunately you’ll have to sign up to watch the exclusive content like BCS, for the time being at least anyway.
Commercially its obviously a very big deal to have exclusive content, however until SVOD truly reaches critical mass you won’t have one provider with all the content your after. Take the supermarket wars for example – Aldi is getting more and more known brands every day know that their market share is up.