Village Cinemas opens the door to retail media via Zitcha

Village Cinemas has set its foot in retail media, entering a deal with independent platform Zitcha to leverage its first-party loyalty data.

The arrangement will see Village Cinemas build an automated retail media network with Zitcha. Tapping into one million plus Vrewards data, advertisers are promised a better ability to target consumers with access to Village Cinemas’ Meta social media channels.