Threads: Everything you need to know about Mark Zuckerberg’s ‘Twitter killer’

Meta has just unveiled Threads, the first legitimate competitor to Twitter – Mark Zuckerberg’s attempt to steal away Elon Musk’s newly-bought audience.

Threads appeared out of the blue on the Apple App Store during the week, indicating a launch was imminent but with scant official information. Moments ago, Meta boss Zuckerberg officially welcomed people to Threads, announcing the app is now live.

“Our vision is to take the best parts of Instagram, and create a new experience for text, ideas, and discussing what’s on your mind,” Zuckerberg explained.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.