Village Cinemas tackles piracy with new experience in campaign from Hive Creative

Village Cinemas has launched a new concept at a Melbourne cinema called Vpremium after research from its creative agency Hive Creative found the experience of watching a movie is as important as the film itself.

A campaign drawn up by Hive to promote the product includes an advert carrying the tagline: “Let’s face it, there’s no torrent that beats catching up with mates or hanging out with your special someone”.