Vinnies continues successful ‘Got It At Vinnies’ platform, drops latest iteration

Vinnies has revealed the latest instalment of its ongoing ‘Got It At Vinnies’ brand platform, after seeing continuing success from previous versions.

The announcement:

After the huge success of the previous campaigns, Vinnies NSW has dropped the next instalment of its Got it at Vinnies retail campaign.

Kicking off from today and running until the end of March, the third iteration of the campaign has been designed to increase awareness for both buying and donating at Vinnies shops.

Virginia Boyd, Director Retail and Logistics at Vinnies NSW said, “Got it at Vinnies is aimed at the next generation of Vinnies shoppers. They are regular thrifters who are always looking for more sustainable and economical clothing options.

“This time around, Got it at Vinnies is also encouraging the younger demographic of shoppers to join the circular economy, by not only purchasing but also donating their pre-loved items to Vinnies.”

Shot by renowned Photographer and Director Pierre Toussaint, the bold, high impact creative showcases Vinnies’ curated and diverse catalogue of quality clothing and goods that encourages people to develop their own unique style.

For the first time, the Got it at Vinnies campaign will run across JCDecaux’s out-of-home network, targeted to locations within a 5km radius of a Vinnies shop. While online promotion will once again include paid media across Meta and TikTok.

Vinnies will also be running an in-store competition to encourage shopping and dropping throughout the campaign. Simply purchase any item at a Vinnies NSW shop between 4 March and 15 April to go in the draw to win a Chanel bag or a Louis Vuitton travel bag. Shoppers who donate any pre-loved items will receive an additional entry.

“With over 200 shops across NSW, Vinnies plays a crucial role in the changing face of second hand fashion and the growing opportunity for op shopping in support of a social cause,” said Ms Boyd.

Source: Vinnies

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topics Campaign Got It At Vinnies JCDecaux Pierre Toussaint St Vincent De Paul Vinnies Virginia Boyd

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