Vinyl Media announces promotions as it looks for ‘operational efficiency’

Vinyl Group’s publishing arm, Vinyl Media, has announced a series of internal promotions and structural changes as it races to achieve breakeven before the end of the year.

The changes include the promotion of Batoul Peters to chief business officer, Jack Castles to head of commercial partnerships, ANZ, and Neil Griffiths to editor-in-chief across Vinyl Media and Rolling Stone AU/NZ.

The changes come not long after Mumbrella revealed a series of redundancies across the organisation as it looked for a path to profit. Vinyl’s full year reporting for FY2025 showed an EBITDA loss of $10m. It is this number that the company has stated will be zero or positive by the end of the December quarter.

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