Violet Crumble returns to Australian hands after Nestlé sale

Nestlé has sold its chocolate bar brand Violet Crumble to the family owned South Australian chocolate business, Robern Menz.

Robern Menz, the manufacturers of FruChocs, will acquire Violet Crumble’s brand, intellectual property, plant and equipment as part of the sale.

The Adelaide-based chocolate business also manufactures Fru Chocs, Choc Honeycomb, Robern Delightfuls and Menz Jeli Chocs.

Martin Brown, Nestlé general manager of confectionery, said in a statement: “The sale of the Violet Crumble brand to Robern Menz recognises that they are well positioned to combine their existing honeycomb manufacturing with that of Violet Crumble and continue to invest behind this well-loved brand.

“We are delighted that the history and tradition of this iconic Australia brand will continue under the ownership of a strong, Australian owned business.”

Nestlé will continue to manufacture its other brands including KitKat, Milkyar, Allens and Soothers.

Phil Sims, CEO of Robern Menz, said the company is passionate about the iconic Australian brand and ensures there will be no change to the recipe.

“As the new gatekeeper of Violet Crumble, we are aware of the responsibility that comes along with owning a brand so highly regarded in the Australian marketplace.

“With our expertise, we can ensure that Violet Crumble is produced with no change to the recipe, and with the same passion and affinity Australians have had towards the brand since 1913.”


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