‘Design mistake’ becomes the lead of latest Vision Direct campaign

A design and production mistake, which saw the words ‘CHANGE THIS’ go to print on promotional boxes, has become the basis of a campaign for online optical retailer Vision Direct.

“Due to an oversight by one of the designers, the placeholder: ‘Change this’ text where the discount code was supposed to go, wasn’t edited. This resulted in 10,000 boxes being printed with the copy error included,” the company claimed in a release.

CHANGE THIS: Went to print by mistake, according to the company