Virgin attacks Qantas in full page ad in The Daily Telegraph

VirginAustralia_colour-234x73Virgin Australia has published an open letter to the Australian public in The Daily Telegraph urging the Federal Government not to provide financial assistance to rival Qantas.

The letter, signed by Virgin boss by Sir Richard Branson, attacks Qantas’ attempts to hold its 65 per cent domestic market share at the cost of its financial welfare.

It reads: “Qantas has gone to its shareholders on numerous occasions over the last few years to wage its capacity war against us. Now that the shareholders have turned that tap off, the company is turning to the Australian taxpayer to try to bail it out.

“Qantas already has the majority of Federal Government’s spending on travel. For the sake of true competition Qantas should not be granted further special privileges over all its competitors.

“We don’t care what the government does with the Qantas Sale Act, what is most important is that the Government doesn’t provide financial assistance to Qantas, enabling them to reinstate their monopoly. It is not right for the industry and it will not benefit the Australian traveling public or the economy.”

The letter follows on from Prime Minister Tony Abbott indicating the government would consider lifting foreign ownership restrictions on the airline as it continued to struggle financially, announcing it would cut 1,000 jobs over the next 12 months at the end of last year.

Virgin Australia works with a roster of agencies including Clemenger BBDO Sydney, Open Haus, Hulsboch, Mitchell & Partners, Autumn:01, Cru Digital and Big Fish. According to Jan – June 2012 Nielsen figures the brand has a media spend of $6m.

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