F.Y.I.

Virgin Active opens world-first Social Wellness Club in Bondi

Virgin Active has opened a Social Wellness Club at Westfield Bondi Junction — a revolutionary take on the gym.

The announcement:

The future of fitness and wellness has officially arrived in Bondi, with Virgin Active opening its world-first Social Wellness Club at Westfield Bondi Junction. To celebrate the launch, media, influencers, and local wellness enthusiasts gathered for an immersive experience that showcased the club’s revolutionary offerings – redefining what it means to “go to the gym.”

Hosted by TV personality Laura Csortan, the event featured an inspiring address by Virgin Active Global CEO Dean Kowarski, alongside a surprise appearance by Bondi Rescue favourites Hoppo and Deano, who shared their personal wellness philosophies and took part in a fun round of “This or That” fitness Q&A on stage. A special message from Virgin Founder, Sir Richard Branson, was played for guests, as he marked the special occasion.

“We couldn’t be more excited to share our revolutionary new club concept with you. Today we are not just opening a new club, we are launching a lifestyle transformation. We’ve been in the global wellness game for decades – through Virgin Active in the exercise space and through U Health café and Kauai our healthy food restaurants. But this brand-new space is the absolute pinnacle of what we believe holistic wellbeing is about…. The jewel in our wellness crown.” – CEO Dean Kowarski

The 2,500sqm club is designed to support body, mind, and soul. Guests explored the luxurious Wellness Zone, complete with infrared and Finnish saunas, a hydrotherapy spa, cold plunge, and heated recovery slab. Some lucky attendees also got a first-hand taste of Virgin Active’s innovative group classes including Lift Club and Reformer Pilates Tower – both firsts for the brand globally.

Attendees also enjoyed nourishing refreshments from the on-site Ü Health Café, discovered the club’s co-working spaces, and posed at the branded photo wall before touring the full space, which combines fitness, recovery, social connection and productivity in one breathtaking destination.

With limited memberships available, Virgin Active Bondi Westfield offers a truly elevated wellness experience for those looking to train, recover, connect and reset – all under one roof.

Source: Hush Communications

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.