Virgin Australia appoints Hardie Grant Media to publishing and sales account
Virgin Australia has appointed Hardie Grant Media to its publishing and sales contract.
The content and publishing agency was previously held by incumbent agency Pacific+.
Virgin Australia has appointed Hardie Grant Media to its publishing and sales account
Hardie Grant Media will now be responsible for publishing the monthly in-flight magazine and Virgin Australia’s digital content for its website and social media channels.
Nick Hardie-Grant, managing director of Hardie-Grant Media, said in a statement: “We’re looking forward to partnering with such an exciting Australian brand as they go through a lot of positive change, both as a business and specifically with their content and publishing strategy.
“There’s a lot of opportunity in airline media as the landscape is changing so quickly and we’ll be working with Virgin Australia to help them navigate changing passenger behaviour, technology, new formats and the commercial opportunities that come with that.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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