Virgin Australia celebrates return to the skies post COVID and administration
Virgin Australia has put a positive spin on the realities of near-empty airports, as a young girl expresses her excitement to be back in the air, by dancing through the airport to INXS’s ‘What you need’.
Titled ‘You can’t keep a good thing down’, the campaign is the first major marketing activity since Virgin Australia was placed under voluntary administration on April 21, after failing to secure an agreement on financial support from the Australian Government and investors. The campaign is also launching just days ahead of the airline’s sale to Bain Capital going through on Tuesday 17 November.
The travel bans implemented in Australia to control the spread of COVID-19 earlier this year reduced Virgin’s domestic activity by 90% and led to the stand down of approximately 8,000 staff.
