Virgin Australia celebrates the launch of the AFL season with video about Gary Ablett
Virgin Australia is celebrating the launch of the AFL season this weekend with a video chronicling the rise of AFL player Gary Ablett created by AFL Media’s creative unit.
The video, hosted on the airline’s Facebook and YouTube channels, is shot from Ablett’s point of view and captures key moments of his career from junior football matches through to two Brownlow Medal wins.
Virgin Australia general manager of marketing Michael Scott said: “To celebrate the launch of the 2015 AFL Season we worked with Gary and AFL Media to develop a video that gives footy fans a chance to see how he became one of the game’s greatest ever players, through Gary’s own eyes.
“As the official airline of the AFL and sponsor of the Gold Coast SUNS, Virgin Australia, like most footy fans, is very excited about the return of Gary following his shoulder injury last season.”
The video features 23 cameos from past and present players including Adam Cooney, Jobe Watson and Sandy Roberts.
Gary Ablett said of the video: “It’s a really well made video and it was a lot of fun to be involved with. I’m really proud of how it’s come up and I hope the fans enjoy it.”
AFL Media general manager Peter Campbell said: “AFL Media was thrilled to work with Gary and Virgin Australia to produce this unique perspective on Gary’s incredible story and career so far.
“Virgin Australia’s support of this innovative and unique execution speaks volumes about our relationship with the AFL’s official airline partner in being able to capture one of the game’s most respected figures.”
The video, directed by Matt Humphrey, will also be shown on Channel Seven at half time of the season opening clash tonight between Carlton and Richmond.
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Did someone say Guy Ritchie? This is a complete rip off of Guy’s legendary Nike ad ‘Take it to the next level’ from about 5 years ago. Shameless.
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The punters are loving it already
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Jesus wept, I hope Guy Ritchie was paid fo this
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