Virgin Australia to distribute The CEO Magazine in business lounges
Virgin Australia have signed on to distribute The CEO Magazine in each of its business lounges around the country.
The announcement:
Wednesday October 5, 2011 –
The influential business publication, The CEO Magazine, has today received a major boost with the news that Virgin Australia will be distributing the popular magazine in every Virgin business lounge in the country.
The agreement between Richard Branson’s Virgin and The CEO Magazine will see readership of the popular title potentially increase by an extra 180,000 people per edition. The magazine already has a loyal following of senior astute business professionals and the partnership with Virgin further galvanises The CEO Magazine’s reputation in Australia.
Virgin Australia is regarded as one of the Australia’s leading airlines and has one of the most recognisable brands in Australia. The Virgin Australia lounges are a stylish yet practical place in which to work, socialise or unwind in comfort prior to departing on Virgin Australia flights. The lounges offer a great selection of complimentary benefits including a new Luke Mangan designed buffet menu and premium wines, business services, news, and entertainment, and the Virgin Australia lounges will be improved with the addition of The CEO Magazine.
The partnership with The CEO Magazine will further enhance Virgin’s strong reputation as passengers in their business lounges can now read the popular business magazine from December 2011.
Chris Dutton, Managing Director at The CEO Magazine, said “To be in partnership with a global brand such as Virgin is great news for The CEO Magazine. The publication already has an influential and dedicated readership, but the agreement with Virgin Australia can only add to the magazine’s fantastic reputation. It’s good news that business and first class passengers for Virgin Australia can now enjoy the country’s most recognisable magazine for senior business professionals.”
The CEO Magazine is a bi-monthly title that provides its readers with a wealth of articles facing our country’s top business leaders today. The magazine publishes exclusive interviews with Australia’s leading CEOs and top-level management professionals, and previous interviews include Target Managing Director Launa Inman and Carnival CEO Ann Sherry. The publication also delivers an impressive lifestyle section of everything from sport and luxury cars to gadgets, dining out and travel.
Source: The CEO Magazine press release
This is HUGE. How has the ASX responded?
User ID not verified.
Groundbreaking.
User ID not verified.
It’s one of the best of the ‘top quality’ magazines in Australia. All the big wigs read it, so it makes sense that Virgin would want the ceo mag.
User ID not verified.
This is a good magazine – everyone knows The Ceo Magazine. That’s probably the reason why Virgin wanted it.
User ID not verified.
The CEO magazine is probably more popular than virgin in australia anyway, lol
User ID not verified.