Virgin Mobile and DMG launch online radio station
Dmg Radio Australia and Virgin Mobile have launched an online digital radio station programmed by Virgin Mobile Lounge Members.
The announcement:
March 18, 2011 –
dmg Radio Australia and Virgin Mobile today announced the launch of Radio Free by Virgin Mobile, a digital radio station* streamed online, with programming led by Virgin Mobile Lounge Members.
Dan Woodall, Acting Marketing Director at Virgin Mobile Australia said “Radio Free by Virgin Mobile gives control back to our members – by voting for their favourite songs, they can re-live their experiences from the likes of St Jerome’s Laneway Festival, Splendour in the Grass and the Virgin Mobile Metro.”
“All thing music and festival form an integral part of Virgin’s heritage. It’s important for us to continue this legacy, from live events like V-Festival through to providing a high quality broadcast experience and available 24/7,” said Woodall.
Radio Free by Virgin Mobile isn’t only for Virgin Mobile ears – members of the public can tune in to the new station via Ninemsn’s The Fix, Pagesdigital website, Pedestrian TV website, an iPhone application and dmg Radio Australia’s online radio players.
Radio Free by Virgin Mobile pays homage to the digital radio broadcaster Radio Free Virgin, the digital broadcaster founded in the late 1990s by Sir Richard Branson.
Mohit Bhargava, Digital Product Manager at dmg Radio said, “Radio Free by Virgin Mobile is the country’s first fully branded radio offering that has no visible link to an existing radio network being hosted by dmg Radio via the Virgin Mobile Members Lounge.”
Jenny Parkes, Group Sales Director for dmg Radio Australia said, “The concept was created by dmg Radio, in collaboration with media agency MPG, as part of our long term partnership with Virgin Mobile.”
From this weekend listeners can tune in to the Nova Network on Sunday nights from 10pm for the new ‘Radio Free by Virgin Mobile’ show. The show will play the most popular songs of the week as voted by Virgin Mobile customers and listeners.
Source: Virgin Mobile press release
