Virgin Mobile moves on from Doug Pitt

The other Pitt

Virgin Mobile is to part ways with brand ambassador Doug Pitt – brother of Hollywood megastar Brad – as the mobile operator prepares for a fresh campaign coming up in July.

Nicole Bardsley, Virgin Mobile’s head of brand and communications, told Mumbrella: “Our brand is growing up, and so are our customers. We’re not the sort of brand that rests on its laurels, and are constantly looking for the next big idea.”

“Yes, the Doug Pitt ‘Fair Go Bro’ campaign was a big success for us, and we haven’t closed the door to using him entirely. But we’re now exploring new creative avenues for the next campaign.”