Bauer reveals launch plan for World Of Knowledge

Bauer Media has revealed further details of its new magazine, World of Knowledge.

The 100-page issue magazine focussing on technology, nature, physics and much more, will hit the shelves on April 17.

Mumbrella and Encore Magazine broke the news of its launch yesterday.

Bauer says World Of Knowledge has a marketing budget of $500,000, with400,000 36-page sampler magazines distributed through selected Bauer titles, supported by in-magazine and radio advertising.

The magazine is based on the Bauer Media Group’s titles World of Wonder in Germany, and Wonderpedia in the UK.

The Australian version, edited by Vince Jackson, will have locally produced content highlighting Australia’s natural wonders, wildlife, unique history and current affairs.

The first issue will cost $4.95. Subsequent issues will cost $6.95.


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