In the next phase of Virgin Mobile’s Fair Go Bro campaign featuring Brad Pitt’s brother, consumers will be given the chance to be part of Doug Pitt’s entourage for his first visit to Australia.
The promotion allows people to nominate themselves and four Facebook friends to be among Pitt’s entourage. Entrants will see themselves and their friends featured in a mock magazine spread that they can then download and share.
The promotion will be supported by a TV campaign running on free to air and pay TV.
Virgin Mobile marketing director, David Scribner said: “We have been amazed at how Aussies have rallied behind Doug Pitt and shown they are keen to give him a ‘fair go’ as a celebrity. With such an overwhelmingly positive response, what else could we do but give Doug a chance to enjoy his newfound star status with supporters in Australia who have shown him so much ‘like’.”
“Now that we have well and truly made him a celebrity the next step is to find him an entourage and for this we need Australians to help. We think it’s only fair that we give the people who made Doug a star the opportunity to join him on his first endorsement tour. Head to FairGoBro.com.au to nominate you and your mates to join Doug’s entourage and the chance to win a taste of how the A-list roll.”
The FairGoBro campaign launched at the beginning of July, and the video has since amassed 1.4m views on YouTube.