Virgin Money takes Funniest Home Videos approach to injury insurance
Virgin Money has launched a new ad campaign for its accident insurance policies featuring mishaps licensed from the America’s Funniest Home Videos clip library.
The pratfalls ad – created by ad agency The Works – promotes the message that accidents are funny until they prevent you from working.
https://www.youtube.com/watch?v=qGSVRt4syPk
The ad features the music track ‘Leaves’ by Cheers Elephant.
Creative-using America’s Funniest Home Videos clips is terrific. I also know 9 uses America’s Funniest Home Videos clips on Australia’s Funniest Home Vidoes-so it’s nice to see Virgin Money use them too.
Fun DRTV. And on a Friday.
Actually accidents are rarely funny, they are often painful and /or debilitating, and should engender sympathy and deep concern, rather than laughter.
Home videos are many times fake, which almost brings them level with comedy, but not nearly level with Buster Keaton or Charles Chaplin.
Why do some people find humour in videos presenting a baby falling out of a high chair? a child falling off a bicycle? or a person falling over or being struck on the head with a plank of wood? Does the “Home Video” title, inferring that this accident actually happened, make it funnier?
I don’t get it, and I don’t trust insurance companies either.
Fat people are hilarious no matter what they’re doing.