Virgin Money refreshes brand identity, launches influencer-led giveaway campaign

July 11, 2024 12:02

Bank of Queensland’s (BOQ) Virgin Money Australia has refreshed its brand identity and is giving away 21 million rewards points to celebrate its 21st birthday, with an influencer-led campaign launching on Thursday.

The ‘Points Rich’ campaign, developed in collaboration with Tide PR and BOQ Group’s in-house creative agency The Inside Job, aims to showcase Virgin Money’s new identity and brand positioning, ‘to spark joy in money moments’.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.