Virtue’s former creative director joins MASH

Royce Akers has been appointed to the newly created role of APAC operating partner at MASH, a talent curator agency.

Akers previously led the Australian creative department at Virtue, Vice’s creative agency arm. Vice announced that Virtue was closing down its Australian offices in June 2020, about a year and a half after it first opened.

Royce Akers

During his time at Vice, Akers has worked with brands such as Samsung, Google and Pernod Ricard. Akers also works at the AFL as a consulting creative director.

Tash Menon, found and CEO of MASH said: “I’m absolutely thrilled Royce is working with us as an operating partner, bringing his highly unique approach to creativity and years of experience to MASH and our clients. One of the key reasons clients choose to work with us is our lean operating model while getting access to the best brand thinking around the world. But as we continue to scale, it’s vital we maintain the highest creative standards for projects we are engaged on in Australia, South-East Asia, USA and UK, which is where Royce comes in.

“We have identified a need for additional expertise in some areas of the business as we continue to grow and our operating partners will plug that gap. They are not full time positions, but they will act in an advisory capacity working with our team of MASHers and clients where necessary.”

On his appointment, Akers said: “Tash and the leadership team have built a marketing services model that reflects our times and the changing needs of brands across the world. Their energy and commitment to MASH is infectious and as a former MASHer myself, I wanted to continue to be involved.”

The announcement comes after MASH announced three client wins in December 2020.


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