Visa explores the story behind jersey numbers in new Women’s World Cup campaign

Darcy Song

July 14, 2023 10:26

Financial service company Visa has launched a new campaign ahead of FIFA Women’s World Cup 2023, highlighting the story behind a sports player’s jersey number.

The integrated campaign, created by Saatchi & Saatchi Australia, will take place across TV, online video and social, followed by OOH in July.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

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Visa explores the story behind jersey numbers in new Women’s World Cup campaign

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