Visa explores the story behind jersey numbers in new Women’s World Cup campaign
Financial service company Visa has launched a new campaign ahead of FIFA Women’s World Cup 2023, highlighting the story behind a sports player’s jersey number.
The integrated campaign, created by Saatchi & Saatchi Australia, will take place across TV, online video and social, followed by OOH in July.
The 30-second TVC tells the story behind Ellie Carpenter (Lyon and Matildas) and Claudia Bunge (Melbourne Victory and NZ Football Ferns), both returning home this winter to play for their country.
Natalie Lockwood, Visa’s head of marketing for Australia, New Zealand and South Pacific, said: “Visa is a data-driven company that analyses numbers for meaningful insights.
“Be it a transaction we enable, game statistics or a jersey number, there’s a personal story. In particular, we want to actively celebrate the stories and power of the women who are inspired to play this beautiful game, from parks to stadiums.”
Piero Ruzzene, creative director at Saatchi & Saatchi, added: “We’ve chosen to tell a single woman’s story in film, which not only seeks to show how a moment with Visa can inspire great possibility, but further proves that a person can never know where a seemingly routine transaction can lead them.”
The campaign is the latest in a series of Women’s World Cup campaigns from supporting brands, including those from Coca-Cola, Adidas and CommBank. It also marks Visa’s fifth consecutive sponsorship of the tournament.
Campaign Credits:
SVP, Chief Marketing Officer, Asia Pacific: Danielle Jin Head of Marketing, Australia, New Zealand and South Pacific: Natalie Lockwood Head of Consumer Brand Marketing, Asia Pacific: Karen McGregor Senior Director, Marketing, Asia Pacific: Alex Khoury Senior Director Consumer Marketing and Partnerships: Simone Moss Director, Consumer Marketing and Partnerships: Sam Smedley Senior Manager, Asia Pacific Campaigns & Creatives: Aaron Yang Creative Agency: Saatchi & Saatchi Australia Creative Director: Piero Ruzzene Art Director: Mary Graham Copywriter: Phoebe Joiner Creative: Mac Wright Head of Strategy: Joe Heath Group Business Director: Claire Thompson Senior Business Manager: Emma McLellan Business Executive: Dariusz Kuczynski Head of Broadcast Production: Michael Demosthenous Senior Broadcast Producer: Tamara Kennon Print Producer: Holly De Roy Head of Operations: Greer Macpherson Production Company: Collider Director: Beatrice Pegard Executive Producer: Rachael Ford-Davies Executive Producer/Producer: Olivia Hantken DOP: Zoe White Production Design: Sam Lukins Colourist: Billy Wychgel Editor: Adam Wills Post Production Company: Collider Compositor: Stuart Bedford Music: Level Two Darktown Strutter: Everybody Everyday Sound: Sonar Music Engineer: Timothy Bridge Producer: Haylee Poppi & Louis Moore Media: Starcom AU Client Services Director: Jacqui Purcell Head of Investment: Rebecca Ho Performance Director: Angeline Hartono Account Manager: Mitchell Brown Investment Manager: Bailey Reed Account Executive: James MacGregor Starcom NZ Group Business Director: Paul Hamilton Business Manager: Beena Dhanji
Have your say