Visa moves $7.4m media account from OMD to Starcom in latest ‘mediapalooza’ decision

August 26, 2015 12:22

Financial services giant Visa is to move its media buying from OMD to Starcom globally, the company has announced overnight.

The move is expected to see the high profile brand, which has a $7.4m media spend in Australia, move locally in what is just the latest decision in the series of global media reviews labelled “mediapalooza” by the US trade press.

All agencies declined to comment today and Visa has been contacted for comment.

The global pitch was called back in April with OMD put on alert.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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1 COMMENTS

Jackson Toohey 26 Aug 15

Nice work, Starcom

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Visa moves $7.4m media account from OMD to Starcom in latest ‘mediapalooza’ decision

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