Vision Australia appoints Hardhat as lead creative agency

Vision Australia has appointed Hardhat as its lead creative agency, following the agency’s execution of a series of standalone projects.

Hardhat will work with Vision Australia’s marketing team to help Australians recognise the early signs of blindness or low vision, and educate them on Vision Australia’s services to support people with those conditions.

Vision Australia provides blindness and low-vision services

A series of above-the-line marketing projects is already underway for the not-for-profit.

Hardhat’s strategy lead, Kristy Richards, said: “The work that Vision Australia does is as important as it is inspiring, and we’re delighted to be accelerating the impact we’re making. Together, we’re working to connect Vision Australia’s diverse audiences with the right mix of products and services to help them live the lives they choose.”

In 2017, Vision Australia appointed DPR&Co to its advertising account. Mumbrella has contacted the brand for comment on the current status of this relationship.

Vision Australia joins Hardhat’s client list that includes Bupa, Lion Dairy and Drinks, Simply Energy, Victoria University and Carsales.


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