Finalists for the 2020 Australian Effie Awards announced

The finalists for the 2020 Effie Awards have been announced,

The Effie Awards process was delayed due to COVID-19, and the winners will now be revealed on 30 October.

24 agencies have been named on behalf of 36 clients including Ogilvy, BMF, The Monkeys, CHE Proximity and Leo Burnett Sydney.

The full list of this year’s Effie Awards Finalists can be seen here.

The first round of judging occurred virtually, involving 133 judges from across the industry. The finalists will now move on to round two of the judging which will determine the winner.

Colin Wilson-Brown, the chair of judges, said: “A big thank you to all the first round judges for their tireless and vital contribution to this year’s Effies. We all know what an enormously difficult year this has been, so to welcome so many worthy finalists into Round Two sends a very positive message about the value of the work our industry continues to produce despite very challenging circumstances.

“Cases and results will now be assessed by panels of senior marketers, putting an important lens over how agency work is driving business performance.”

The Effie Awards dinner was intended to also take place on 30 October, however new details about the awards presentation will be announced soon.

The Effies are jointly presented by The Communications Council and the Australian Association of National Advertisers in association with Think TV.


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