Visit Britain marketer promoted to ANZ country manager
Kristen Angus, Visit Britain’s head of marketing for the Middle East and Asia, has been appointed as the new country manager for Australia and New Zealand.
Angus has been with Visit Britain for nearly 15 years. In that time, she has led the marketing and communications strategies across Australia, New Zealand, the Middle East, and Asia.
Prior to her time at the national tourism agency, she held various PR and marketing roles at both global and domestic tourism bodies like Destination NSW, Tourism Victoria, Tourism New Zealand, Tourism Australia, and Tourism Western Australia.
Kristen Angus
Based in Sydney, she will now oversee Visit Britain’s strategy across B2B, travel trade, PR, and UK public diplomacy relations in both Australia and New Zealand.
The tourism body had a competitive recruitment process for the role, according to Paul Gauger, Visit Britain’s deputy director, international.
“Kristen brings a wealth of experience from her time with VisitBritain, as well as from senior roles at other destination tourism organisations. Her extensive industry knowledge and expertise make her well placed to lead our team and to drive forward our strategy and operations across these two vitally important markets – Australia and New Zealand,” he said in a release.
Visit Britain’s latest forecast estimated 1.2 million visits from Australia to the UK in 2025. It expects those visitors to spend £1.7 billion (AU$3.57 billion) on their trips. Whilst for New Zealand, the forecast estimated 235,000 visits and £334 million (AU$701 million or NZ$755 million) spend in 2025.
The tourism body hopes Britain will be top of mind for Australians and Kiwis in the year ahead, with the British & Irish Lions and Wrexham AFC tours, The Ashes, and next year’s Commonwealth Games in Glasgow acting as inspiration.
Angus said she’s “thrilled” to be rejoining the local team, and looks forward to working closely with media partners in Australia and New Zealand.
“As outbound travel to the UK continues to grow from both markets, strong collaboration with our dedicated industry partners will be key to converting growing interest into bookings,” she said in the release.
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