Visit Victoria kicks off tourism campaign as state emerges from lockdown

Now that lockdown restrictions have lifted, Visit Victoria, has recommenced its marketing, encouraging the state’s residents to get out and explore the regional areas.

The multi-million dollar campaign initially targets Victorians, but will later then expand to target visitors from bordering regions in New South Wales.

The campaign was created by SIRAP. Last year, Saatchi & Saatchi won a tender for Visit Victoria’s creative account.

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