Visit Victoria moves its creative account from Clemenger BBDO to Saatchi & Saatchi

August 14, 2019 5:20

Saatchi & Saatchi has been appointed as the creative agency of record for Visit Victoria, taking over from the incumbent Clemenger BBDO Melbourne.

Visit Victoria released the tender for its creative account in November last year.

Clems Melbourne created the ‘Twist at every turn’ campaign

According to Visit Victoria, Saatchi & Saatchi’s pitch “demonstrated the agency’s strengths in integrated marketing, digital and data, shown through its proposition to deliver ‘impossible outcomes through the alchemy of creativity, intelligence and technology'”.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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