Visual Metrics appoints Ryan Meegoda as managing partner
Account-based marketing service and data visualisation company, Visual Metrics, has appointed Ryan Meegoda as managing partner.
The announcement:
Visual Metrics, Australia’s first 1:1 account-based marketing (ABM) service and data visualisation firm, has today announced the appointment of Ryan Meegoda to Managing Partner.
Under Meegoda’s guidance Visual Metrics has developed a suite of marketing services that includes a 1:1 account-based marketing service for marketers in Australia and Asia Pacific. Meegoda’s role will be to expand the company’s ABM services to clients in Australia and the Asia region.
Based in Sydney the company recently expanded operations into Barcelona and London to focus growth into new markets and provide fast turn-around and overnight fulfilment of projects.
Account-based marketing (ABM) is a new b2b marketing discipline to emerge from the US. Marketers use ABM to work strategically with sales teams to identify high value business prospects and tailor a marketing strategy to key individuals and teams. New technology makes part of ABM more accessible by allowing marketers and sales teams to deliver targeted messaging digitally with greater precision.
Alex Herlihy, Visual Metric’s founder and managing director said:
“Ryan has been an adviser to Visual Metrics for a couple of years and I’m thrilled he’s joined as managing partner. He’s a pioneer in account-based marketing in the Asia Pacific region and has been critical in helping us set a new direction for the company.
“His extensive marketing experience within Australia and Asia has allowed us to build out a very robust set of services for marketers.
“We have aggressive growth targets and we’re focusing on building out the technology and financial services verticals. It’s very exciting, no one else in Australia is offering ABM the way we are.”
Commenting on the appointment Meegoda said:
“There are not many companies in the Asia-Pacific region that help clients with true 1:1 account-based marketing.
“It’s taken off in the US and UK but in the APAC region it is fairly new and uncommon. When ABM is done well it is a powerful glue between marketing and sales that results in winning big accounts. Average deal sizes are much larger, sales cycles are more efficient and there is a much higher lifetime value of a customer.
“We saw the opportunity to launch a holistic service that combines account research, sales enablement, social listening, influencer mapping, digital campaigns and executive events. There has been a lot of demand for this, and we’ve already managed to win some large technology customers.”
Herlihy and Meegoda believe their marketing suite of solutions can help marketers in both corporates and start-ups win large business accounts.
Meegoda joins from Cybersecurity company, Infoblox in Singapore, where he was head of marketing for the Asia-Pacific & Japan region. Prior to this, Meegoda ran marketing across the Australia & New Zealand region for Akamai Technologies and Interactive Intelligence (now Genesys). He holds a Bachelor of Commerce from UNSW.
Source: Visual Metrics
