Vitaco Health advertorial on Studio 10 banned for ‘masquerading as a news story’
A Vitaco Health advertorial which appeared as part of Network 10’s morning talk show Studio 10, has been banned for “masquerading as a news story” and “was not clearly distinguishable as advertising material to the relevant audience”.
The in-program advertorial was promoting the brands Nutra-Life Kyolic Aged Garlic product and was presented by one of the hosts who listed statistics relating to heart and cardiovascular disease, before she welcomed a guest cardiologist to discuss how risk factors can be reduced.
A different Vitaco Health ad using The Project co-host Lisa Wilkinson
