Vitek Vodka: distilled by peasants, drunk by royalty

JayGrey has launched a campaign for Vitek Vodka that relaunches the brand as ‘distilled by peasants, drunk by royalty’, the premise being that the drinks company should stick to what it’s good at.

“We also think that clients get the ads that they deserve. It is great that Vitek has stuck to what he’s good at – buying good ads and making vodka!” said Jay Furby, JayGrey’s creative director.

The campaign includes label design, TV, print, point-of-sale and radio. Digital is to follow.



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