News Vitek Vodka: distilled by peasants, drunk by royalty May 9, 2012 9:12 by Robin Hicks 10 JayGrey has launched a campaign for Vitek Vodka that relaunches the brand as ‘distilled by peasants, drunk by royalty’, the premise being that the drinks company should stick to what it’s good at. “We also think that clients get the ads that they deserve. It is great that Vitek has stuck to what he’s good at – buying good ads and making vodka!” said Jay Furby, JayGrey’s creative director. The campaign includes label design, TV, print, point-of-sale and radio. Digital is to follow. Robin Hicks topics Advertising, JayGrey, Marketing Share Tweet Share Comments: 10 Add Comment Graham 9 May 12 “Digital to follow”…. what a shame, they could have done amazing things leading with digital. Reply Ron Jeremy 9 May 12 The peasants/royalty line has nothing to do with the rest of the campaign – which is pretty predictable and quite average anyway. The old “stick to what we know best” angle… Reply Grey Goose 9 May 12 Pretty puerile first thoughts here. But the client got what he paid for. Reply Gezza 9 May 12 Spectacularly unfunny. Reply njk 9 May 12 Seems like another one of those ads lost in translation from the pitch to the execution. The idea sounds good but that TV ad is so predictable and unfunny and lame. Reply Archie 9 May 12 in trying to be clever the idea misses the mark – the fact that Poles fail at Bonsai, taxidermy, being vets, parkour does not mean they are good at making Vodka, yet this seems to the comms objective Reply Mist Da Train 9 May 12 zzzzzzzzzzzzzz Reply Carlos 9 May 12 Should’ve tied in the Euros & make competition vs the Russian-vodka makers – instead of mocking the citizens of Poland. Reply THE REALIST 9 May 12 THESE ARE GOOD ADS…I LIKE EM…I SAW THEM IN SITU AND THEY MADE ME SMILE AND LIKE THE BRAND….ADVERTISING ANYONE???…I THINK THEY WILL DO WELL. EVERYONE OVER THINKS EVERYTHING…WHY…???…AND WHAT IS PREDICTABLE ABOUT A MAN BEING BAD AT PARKOUR? I AM LOST FOR WORDS AT THE PSEUDO INTELLECTUALISATION OF SOMETHING ADVERTISING AN ALCOHOL BRAND. ITS FUN AND MEMORABLE WHAT ELSE IS THERE TO ACHIEVE. DULLARDS. Reply Pagano 10 May 12 I’m with the REALIST RELAX ADLAND! Reply Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 122 Comments Sky News drops Outsiders from schedule after sacking of Mark Latham 50 Comments Sky News sacks Mark Latham and refuses to say whether Outsiders will remain on air 48 Comments Why that Pepsi ad isn’t as bad as you think it is 37 Comments 457 visa axing to hurt PR industry with ‘PR manager’ to be removed from temporary visa list 35 Comments Job cuts, one brand and the future: Will Fairfax get it right this time around?